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Porte-visuels

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L’essentiel à savoir à propos des porte-visuels et des outils de PLV

Vous êtes commerçant ou prestataire de services, et vous voulez attirer plus de clients ? Vous projetez d’organiser un salon professionnel ? Vous envisagez de mener une campagne d’informations et de sensibilisation en faveur d’une cause qui vous tient à cœur ?Parmi les nombreuses solutions à votre disposition figure l'utilisation d’affiches, d’affichettes, de posters, et bien d'autres outils de PLV (publicité sur le lieu de vente). Dans tous les cas, quelle que soit la solution choisie, l'achat d'un porte-affiche reste un incontournable. Alors comment choisir le porte-visuel qui répondra réellement à vos besoins, parmi les nombreux produits proposés sur le marché ? Nous vous invitons à découvrir l'essentiel à savoir à propos des porte-affiches et des outils de PLV dans les lignes qui suivent.

Les caractéristiques des porte-affiches

Le porte-affiche, également appelé porte-visuel, désigne un support de communication pouvant accueillir une affiche, une affichette, ou bien un poster. De nombreux produits répondent à l'appellation « porte-affiche » : le cadre d’affichage, la pochette porte-affiche, le chevalet de comptoir, le présentoir plexiglas porte-affiches, le stop trottoir, le pupitre plexiglas, porte-affiche, le porte-kakémono, etc. Pour ne citer que ceux-là ! Voyons plus en détail les différents modèles de porte-affiches, leurs matériaux de fabrication, ainsi que l'intérêt que présentent les outils de PLV. Etiq vous propose également une large gamme de porte étiquettes.

Les types de portes-affiches

Il existe différentes sortes de porte-affiches. Et ils se déclinent sous différents formats et matériaux. Parmi les types de porte-visuels les plus couramment utilisés figurent :

  • Le panneau et le tableau d’affichage (plastique, aluminium, bois, carton, plexi, etc.) : en mode portrait ou paysage, à placer en intérieur ou à l’extérieur, les panneaux servent à afficher des documents (notes de service, renseignements pratiques...). Deux sortes de panneaux d’affichage existent : le panneau mural et le panneau à fixation sur poteau. Parmi les différents modèles de panneaux et tableaux porte affiches, nous citerons, entre autres, le panneau à LED destiné à l'intérieur ou à l'extérieur, le tableau d'affichage magnétique, etc.
  • Le cadre porte affiche (aluminium, bois) : produit à poser ou à suspendre partout (mur, porte, vitrine, etc.), avec une accroche en mode portrait ou paysage. Format du visuel : du A0 (80 x 120 cm) au A6 (10,5 x 14,8 cm). De nombreux modèles disponibles : cadre lumineux à LED, cadre alu sur pied, cadre sécurisé (avec ou sans clé), cadre étanche, cadre suspendu recto/verso, cadre pour vitrine, cadre clic-clac, etc.
  • La pochette d’affichage (cuir, bois, PVC, plexi) : produit à poser, à accrocher ou à suspendre. Format du visuel : du A3 (29,7 x 42 cm) au A7 (7,4 x 10,5 cm). Modèles : pochette adhésive, pochette antireflet, pochette à rabat, pochette magnétique (utilisation sur toutes les surfaces métalliques), pochette adhésive repositionnable à ouverture magnétique (insertion simplifiée du visuel), pochette perforée, etc.

Sans parler de bien des autres types de portes-affiches comme le présentoir, le chevalet, le stop trottoir, le pupitre porte-affiche, ou bien encore l'urne.Notons que ces produits peuvent être livrés avec un kit de montage, et être accompagnés de nombreux accessoires (vis de fixation, accroche, etc.).

Porte-affiche : matériaux de fabrication

Pour ce qui est des matériaux de fabrication des portes-affiches, vous en trouverez en :

  • Plexi.
  • Plastique.
  • Cuir.
  • Bois.
  • Carton.
  • PVC.
  • Métal (aluminium, acier, etc.).
  • Etc.

Attention ! Pour un affichage en vitrine ou en extérieur, prenez soin de choisir un porte-visuel fabriqué dans un matériau résistant aux rayons du soleil et aux intempéries. Le plexi et le PVC comptant parmi les matériaux recommandés pour un tel usage.

Intérêt des outils de PLV

La PLV (publicité sur le lieu de vente) permet à une entreprise de mettre en valeur ses produits et ses offres commerciales. Son objectif étant d'attirer des prospects sur le lieu de vente, et de favoriser l'acte d'achat.Parmi les outils de PLV, les plus en vogue figurent :

Notons que l'affichage PLV permet également à une entreprise de délivrer des messages et des informations à ses prospects.

Porte-affiches : qui en sont les utilisateurs ?

Les portes-affiches s’adressent à tout le monde. Ils s’utilisent en effet aussi bien dans un cadre privé qu’en milieu professionnel. Ainsi, dans les foyers, les affiches décoratives peuvent, par exemple, venir embellir les portes et les murs du salon et des chambres. Ils viennent aussi égayer les événements festifs (anniversaires, mariages, bals de promotion, etc.).
Mais les affiches peuvent également servir à promouvoir une activité ou une cause. Ainsi, en milieu professionnel ou associatif, les affiches et signalétiques, qu’elles soient à caractère publicitaire ou informatif, sont ainsi très présentes dans :

  • Les lieux de vente (boutiques, magasins et centres commerciaux, restaurants, hôtels, agences immobilières, agences de voyages, etc.).
  • Les sites ouverts au public (centres de loisirs, musées, lieux touristiques, etc.).
  • Les structures médico-sociales (hôpitaux, cliniques, cabinets médicaux, etc.).
  • Les établissements scolaires.
  • Les collectivités territoriales et les services publics.
  • Les milieux professionnels (comptoirs d’accueil, stands, salons professionnels, showrooms, etc.).
  • Les manifestations organisées par les milieux associatifs.
  • Etc.

Bref, les porte-visuels sont pratiquement utilisés par tous les secteurs d’activités et dans d'innombrables situations.

Comment choisir votre porte-affiche ?

Le choix d'un porte-affiche dépendra en grande partie de l'emplacement qui lui est dédié. Si certains produits sont à poser, sur le comptoir par exemple, d'autres par contre sont destinés à être accrochés ou suspendus. Tour d'horizon de quelques porte-visuels répartis par type d'emplacement.

Pour un affichage en intérieur

  • Porte-affiche à poser (sur la table, le comptoir, etc.) : chevalet de table, bloc plexi magnétique, présentoir de comptoir, pochette montée sur socle (plexi, bois ou aluminium), cadre porte affiche, etc.
  • Porte-affiche sur pied ou à poser sur le sol : panneau d'affichage, porte-kakémono, pupitre porte-affiche, présentoir, porte-kakémono, etc.
  • Porte-affiche mural : pochette perforée, cadre à LED, panneau mural lumineux à LED, etc.
  • Porte-affiche suspendu : pochette perforée, etc.
  • Porte-visuel pour affiche de porte : pochette porte-visuels, cadre porte-affiche, etc.

Pour un affichage en vitrine

  • Pochette porte-affiche.
  • Cadre lumineux à LED.
  • Kit porte-affiche suspendu par câble.
  • Etc.

Pour un affichage en extérieur

  • Panneau (vitrine) d'affichage.
  • Stop-trottoir.
  • Porte-kakémono.
  • Etc.

Bref, vous avez l'embarras du choix en matière de porte-affiche, quel qu'en soit l'emplacement final. Et comme chaque porte-visuel se décline, de surcroît, en de nombreux modèles, vous trouverez forcément chaussure à votre pied.

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Porte Affiche & Visuels
7 produits
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Tige fixe et pince affiche

550-003
. ESTHETIQUE : Présentation épurée. . VISIBILITE : L'absence de cadre laisse toute sa place au visuel (épaisseur max 3,2 mm)
Disponible
7,42 € TTC

6.18 HT

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Déclinaisons Hauteur Diamètre du tube Référence prix Ajouter au panier

7,42 € TTC (- 0,00 € TTC)

6,18 € HT

Hauteur : 30 cm
Diamètre du tube : Ø1 cm

Référence : 550-003

30 cm

Ø1 cm

550-003

7,42 € TTC

7,42 € TTC

- 0,00 € TTC

6,18 € HT

Voir le produit

8,38 € TTC (- 0,00 € TTC)

6,98 € HT

Hauteur : 50 cm
Diamètre du tube : Ø1 cm

Référence : 550-004

50 cm

Ø1 cm

550-004

8,38 € TTC

8,38 € TTC

- 0,00 € TTC

6,98 € HT

Voir le produit

11,88 € TTC (- 0,00 € TTC)

9,90 € HT

Hauteur : 70 cm
Diamètre du tube : Ø1 cm

Référence : 550-005

70 cm

Ø1 cm

550-005

11,88 € TTC

11,88 € TTC

- 0,00 € TTC

9,90 € HT

Voir le produit

Liste des formats
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Porte-visuel sur pied métal

100-830
. EFFICACITE : Bonne lecture du visuel (hauteur, inclinaison et feuille de protection en PVC antireflet inclue). . PRATIQUE : Idéal pour vos informations produits. . SOLIDE ET ESTHETIQUE : Métal gris.
Disponible
48,82 € TTC

40.68 HT

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Déclinaisons Format du visuel Hauteur Référence prix Ajouter au panier

48,82 € TTC (- 0,00 € TTC)

40,68 € HT

Format du visuel : A5 (14,8 x 21 cm)
Hauteur : 85 cm

Référence : 100-830

A5 (14,8 x 21 cm)

85 cm

100-830

48,82 € TTC

48,82 € TTC

- 0,00 € TTC

40,68 € HT

Voir le produit

51,70 € TTC (- 0,00 € TTC)

43,08 € HT

Format du visuel : A4 (21 x 29,7 cm)
Hauteur : 85 cm

Référence : 800-005

A4 (21 x 29,7 cm)

85 cm

800-005

51,70 € TTC

51,70 € TTC

- 0,00 € TTC

43,08 € HT

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Profil porte-affiche clippant 2 mm

200-000
. EFFICACE : S'utilise sans agrafe ni adhésif. . PRATIQUE : Idéal pour papier, carton, intissé, PVC, bâche jusqu'à 2 mm d'épaisseur. . RIGIDE : Maintient vos affichages sans cintrage.
Disponible
4,79 € TTC

3.99 HT

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Déclinaisons Dimensions Couleur(s) Référence prix Ajouter au panier

1,56 € TTC

1,30 € HT

Dimensions : 60 cm
Couleur(s) : Transparent

Référence : 200-025

60 cm

Transparent

200-025

1,56 € TTC

1,30 € HT

Voir le produit

2,06 € TTC

1,72 € HT

Dimensions : 120 cm
Couleur(s) : Transparent

Référence : 200-023

120 cm

Transparent

200-023

2,06 € TTC

1,72 € HT

Voir le produit

4,79 € TTC

3,99 € HT

Dimensions : 364 cm
Couleur(s) : Transparent

Référence : 200-000

364 cm

Transparent

200-000

4,79 € TTC

3,99 € HT

Voir le produit

1,85 € TTC

1,54 € HT

Dimensions : 80 cm
Couleur(s) : Transparent

Référence : 200-024

80 cm

Transparent

200-024

1,85 € TTC

1,54 € HT

Voir le produit

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Présentoir bouteilles

517-644
. PRATIQUE : Support 3 en 1. . EFFICACE : Idéal pour valoriser et mettre en scène vos produits. . SOLIDE
Disponible
60,47 € TTC

50.3875 HT

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