Le stop rayon PLV, outil de balisage et de communication
Moins encombrant qu'un chevalet stop trottoir et plus durable qu'une petite affiche, le stop rayon est un support publicitaire présent dans tous les magasins. Ses caractéristiques en font un redoutable outil de communication, notamment pendant les soldes ou pour le lancement d'une nouvelle gamme. Il est également utilisé par les marques pour se différencier de la concurrence. Facile à mettre en place grâce à des systèmes de fixation inusables, il présente des visuels percutants qui captent l'attention des clients dans les linéaires. Nous vous proposons un guide complet de cet outil de balisage,le stop rayon, afin de vous aider à faire votre choix parmi tous les modèles disponibles.
Définition et fonction du stop rayon dans un magasin
En pénétrant dans un magasin, le consommateur découvre une quantité importante de produits rangés dans un grand nombre de linéaires. Mais qu'est-ce qu'un stop rayon et en quoi est-il un outil de balisage en magasin ? Voici des mots qui appartiennent au lexique des magasins et plus particulièrement à la PLV, ou Publicité sur le Lieu de Vente. Ces accessoires, ou outils de balisage, comme le profil porte affiche en PVC, le drapeau flamme ou encore le stop rayon, attirent le regard du consommateur et le guident dans ses achats. Ce sont des détails qui font toute la différence lors de la mise en place d'un rayon, d'un présentoir ou pour le lancement des soldes. Tout comme les autres accessoires de balisage, le stop rayon, placé sur un linéaire, une tablette ou un présentoir, a une double fonction :
Orienter le consommateur : c'est un rôle informatif ou un rôle de balisage.
Afficher des promotions ou des articles soldés : c'est un rôle promotionnel.
Les différents types de stop rayons pour un balisage linéaire efficace
Pour permettre un affichage optimisé, il existe différents types de stop rayons qui se fixent sur le linéaire à côté du produit à présenter ou directement sur une tablette de présentation. En métal, en alu, en carton ou en PVC, le stop rayon fait partie des outils de balisage de linéaires présents dans chaque espace de vente. Les rayons étant bien garnis, l'espace publicitaire disponible est réduit au minimum. Le stop rayon apparaît comme la solution idéale car, petit, il ne gêne en rien la lisibilité et la préhension des produits. Voici la liste des principaux stop rayons disponibles :
Le stop rayon escargot permet d'afficher une information face au produit et s'installe sur une tablette d'une épaisseur minimum de 0,3 centimètres.
Le stop rayon ressort capte l'attention du consommateur par sa mobilité permanente. Il propose également une information de face.
Le stop rayon Twister propose quant à lui un affichage double, sur le recto et sur le verso. De plus, le modèle Twister est orientable dans tous les sens, ce qui favorise une mise en place personnalisée.
Le stop rayon de tablette permet une communication de face ou perpendiculaire, selon le modèle choisi.
Le stop rayon pour porte étiquette électronique permet de faire de la publicité sur une étiquette de prix pour mettre en avant le tarif du produit.
Chaque modèle imprime un message différent dans l'esprit du consommateur. Par exemple, le modèle pour porte étiquette électronique attire l'attention sur le prix, tandis que le modèle Twister attire l’œil sur les visuels.
Les systèmes de fixation du stop rayon PLV
Les linéaires font face à l'afflux constant de clients. Pour cela, ils doivent présenter une offre claire et des supports résistants. Chaque linéaire contient différents modèles de stop rayons dont les systèmes de fixation varient. Les modèles avec adhésifs et les modèles magnétiques sont des systèmes de fixation qui garantissent un maintien efficace. Le pied du stop rayon adhésif se fixe par exemple très facilement sur une tablette magnétique tout en assurant une résistance idéale. Les bandes adhésives peuvent s'adapter sur n'importe quel rayonnage, tablette ou présentoir. Il existe également un système de fixation repositionnable : le pied du stop rayon est recouvert d'adhésifs résistants tandis que l'autre extrémité est recouverte de colle repositionnable, ce qui permet de changer rapidement le message publicitaire.Enfin, le modèle Twister est flexible pour être orienté en fonction des besoins de présentation. Son système de fixation se compose de deux adhésifs : le premier adhésif est fixé au linéaire et le second adhésif, repositionnable, permet de présenter l'information ou la promotion.
Nos conseils pour bien choisir un stop rayon PLV
Comme il s'agit d'un produit qui va capter l'attention des consommateurs et qui va déclencher des ventes, il est important de choisir des exemplaires de qualité et correspondants à vos besoins.Le stop rayon est un produit vendu sans étiquette. Cela signifie qu'il faudra ensuite procéder à l'impression des visuels et les glisser dans chaque modèle, sous le plastique de protection. La création des visuels est une étape également très importante puisque le visuel publicitaire doit se démarquer le plus rapidement possible au milieu des linéaires. Cela est d'autant plus vrai dans un linéaire qui comporte de nombreuses références. Le visuel positionné sur le stop rayon joue un rôle marketing incontournable et marque une séparation dans le linéaire. Pour cela, nous vous conseillons de privilégier une impression personnalisée sur un papier de bonne qualité avec un pelliculage mat. Selon le format des stop rayons que vous choisirez, vous pourrez commander des lots : un lot de 100 modèles Twister, un lot de 50 modèles escargot, etc. Pour une quantité différente, n'hésitez pas à demander un devis, service proposé gratuitement qui vous permettra d'obtenir des tarifs préférentiels.Tout comme le chevalet stop trottoir permet d'attirer l'attention des visiteurs grâce à un affichage publicitaire ciblé devant un stand, le stop rayon permet de mettre en évidence un nouveau produit ou une marque et de capter le regard du consommateur. Outil marketing incontestable, allié des soldes et des grands événements, fer de lance de la création d'une nouvelle gamme de produits, le stop rayon est un support de publicité disponible à petit prix pour un affichage résistant et de qualité.
. RESISTANT : Deux larges faces adhésives pour adhérer au support et au visuel. . PRATIQUE : Orientable dans tous les sens. Lamelle métal malléable incassable. . EFFICACE : Excellente mise en avant de votre événement (papier, carton, PVC).
Disponible
0,18 € TTC
0.15 HT
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. PROPRE : Deux faces adhésives dont une repositionnable qui ne laisse aucune trace. . PRATIQUE : Orientable dans tous les sens. Lamelle métal malléable incassable. . RESISTANT : Excellente adhérence et maintien de votre visuel en position.
Disponible
0,25 € TTC
0.21 HT
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Déclinaisons
Longueur
Dimensions de l'adhésif
Référence
prix
Ajouter au panier
0,29 € TTC
(- 0,00 € TTC)
0,24 € HT
Longueur :
7,5 cm
Dimensions de l'adhésif :
Ø1,8 cm
. SOUPLE : Attire l'oeil par un mouvement permanent du fait de sa souplesse.
. EFFICACE : Excellente adhérence et maintien de votre visuel (PVC, carton, papier).
. RESISTANT : Deux larges faces adhésives (3 cm) pour adhérer au support et au visuel. . PRATIQUE : Orientable dans tous les sens. Lamelle métal malléable incassable. . EFFICACE : Excellente mis en avant de votre événement (papier, carton, PVC).
Disponible
0,53 € TTC
0.44 HT
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null
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. EFFICACE : Attire l'oeil par un mouvement permanent (ressort souple).
. DURABLE : Conseillé dans les zones très fréquentées.
. RESISTANT : Accepte vos visuels jusqu'à 40 g.
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. ADAPTABLE : Pour tout support jusqu’à 4 cm d’épaisseur (idéal étagères). . EFFICACE : Mise en place rapide du visuel par un adhésif. . VISIBILITE : Permet d'afficher votre visuel en facing.
Disponible
2,14 € TTC
1.78 HT
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