The PLV beam stop, a tool for marking and communication

Less cumbersome than a stop sidewalk bridge and more durable than a small poster, the stop department is an advertising medium present in all stores. Its features make it a formidable communication tool, especially during sales or for the launch of a new range. It is also used by brands to differentiate themselves from the competition. Easy to set up thanks to unusable fastening systems, it features powerful visuals that capture the attention of customers in linear. We offer you a complete guide to this tool of markup,the stop radius, to help you make your choice among all available models.

Definition and function of the stop radius in a store

When entering a store, the consumer discovers a significant amount of products stored in a large number of linear. But what is a stop department and how is it an in-store markup tool? Here are words that belong to the store lexicon and especially to the PLV, or Advertising on the Place of Sale. These accessories, or mark-up tools, such as the PVC poster profile, the flame flag or the stop beam, attract the attention of the consumer and guide him in his purchases. These are details that make all the difference when setting up a shelf, a display or for the launch of sales. Like other mark-up accessories, the stop radius, placed on a linear, tablet or display,has a dual function:

• Orienting the consumer: it is an informative role or a mark-up role.
• Show promotions or sold-out items: This is a promotional role.

Different types of stop-rays for efficient linear marking

To allow for an optimized display, there are different types of stop-rays that attach to the linear next to the product to be presented or directly on a presentation tablet. In metal, aluminum, cardboard or PVC,the stop beam is one of the linear marking tools present in each sales space. Because the shelves are well stocked, the available advertising space is kept to a minimum. The stop ray appears as the ideal solution because, small, it does not hinder the legibility and gripping of the products. Here is the list of the main stop shelves available:

• The snail beam stop displays information in front of the product and is installed on a tablet with a minimum thickness of 0.3 centimeters.
• The stop beam comes out captures the consumer's attention by its permanent mobility. It also offers face-to-face information.
• The Twister stop beam offers a double display on the front and back. In addition, the Twister model is steerable in all directions, which promotes a personalized set-up.
• The tablet radius stop allows for face or perpendicular communication, depending on the model chosen.
• The stopbe radius for electronic label holders allows advertising on a price tag to highlight the price of the product.

Each model prints a different message in the consumer's mind. For example, the electronic label-bearing model draws attention to price, while the Twister model draws attention to the visuals.

PLV stop-beam attachment systems

Linear lines are facing the constant influx of customers. To do this, they must present a clear offer and resistant supports. Each linear contains different models of stop-rays whose fastening systems vary. Models with adhesives and magnetic models are fastening systems that guarantee effective maintenance. For example, the foot of the adhesive stop radius attaches very easily to a magnetic tablet while ensuring ideal resistance. The adhesive strips can fit on any shelving, tablet or display. There is also a repositionable fastening system: the foot of the stop ray is covered with resistant adhesives while the other end is covered with repositionable glue, allowing the advertising message to be quickly changed. Finally, the Twister model is flexible to be geared to suit presentation needs. Its fastening system consists of two adhesives: the first adhesive is attached to the linear and the second adhesive, repositionable, allows to present the information or promotion.

Our tips for choosing a PLV radius stop

As this is a product that will capture the attention of consumers and that will trigger sales, it is important to choose quality copies that match your needs. Stop ray is a product sold without a label. This means that the visuals will then have to be printed and slid into each model, under the protective plastic. The creation of visuals is also a very important step since the advertising visual must stand out as quickly as possible in the middle of the linear. This is all the more true in a linear one with many references. The visual positioned on the stop ray plays an inescapable marketing role and marks a separation in the linear. To do this, we recommend that you choose a personalized print on good quality paper with a matte filming. Depending on the size of the stop-rays you choose, you can order lots: a batch of 100 Twister models, a batch of 50 snail models, etc. For a different amount, don't hesitate to ask for a quote, a service offered free of charge that will allow you to get preferential rates. Just as the stop-pavement easel captures the attention of visitors through a targeted advertising display in front of a stand, the stop beam allows you to highlight a new product or brand and capture the consumer's eye. An undeniable marketing tool, allied to sales and major events,spearheading the creation of a new range of products, the stop ray is an advertising medium available at a low price for a strong and quality display.