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Porte-visuels

L’essentiel à savoir à propos des porte-visuels et des outils de PLV

Vous êtes commerçant ou prestataire de services, et vous voulez attirer plus de clients ? Vous projetez d’organiser un salon professionnel ? Vous envisagez de mener une campagne d’informations et de sensibilisation en faveur d’une cause qui vous tient à cœur ?Parmi les nombreuses solutions à votre disposition figure l'utilisation d’affiches, d’affichettes, de posters, et bien d'autres outils de PLV (publicité sur le lieu de vente). Dans tous les cas, quelle que soit la solution choisie, l'achat d'un porte-affiche reste un incontournable. Alors comment choisir le porte-visuel qui répondra réellement à vos besoins, parmi les nombreux produits proposés sur le marché ? Nous vous invitons à découvrir l'essentiel à savoir à propos des porte-affiches et des outils de PLV dans les lignes qui suivent.

Les caractéristiques des porte-affiches

Le porte-affiche, également appelé porte-visuel, désigne un support de communication pouvant accueillir une affiche, une affichette, ou bien un poster. De nombreux produits répondent à l'appellation « porte-affiche » : le cadre d’affichage, la pochette porte-affiche, le chevalet de comptoir, le présentoir plexiglas porte-affiches, le stop trottoir, le pupitre plexiglas, porte-affiche, le porte-kakémono, etc. Pour ne citer que ceux-là ! Voyons plus en détail les différents modèles de porte-affiches, leurs matériaux de fabrication, ainsi que l'intérêt que présentent les outils de PLV. Etiq vous propose également une large gamme de porte étiquettes.

Les types de portes-affiches

Il existe différentes sortes de porte-affiches. Et ils se déclinent sous différents formats et matériaux. Parmi les types de porte-visuels les plus couramment utilisés figurent :

  • Le panneau et le tableau d’affichage (plastique, aluminium, bois, carton, plexi, etc.) : en mode portrait ou paysage, à placer en intérieur ou à l’extérieur, les panneaux servent à afficher des documents (notes de service, renseignements pratiques...). Deux sortes de panneaux d’affichage existent : le panneau mural et le panneau à fixation sur poteau. Parmi les différents modèles de panneaux et tableaux porte affiches, nous citerons, entre autres, le panneau à LED destiné à l'intérieur ou à l'extérieur, le tableau d'affichage magnétique, etc.
  • Le cadre porte affiche (aluminium, bois) : produit à poser ou à suspendre partout (mur, porte, vitrine, etc.), avec une accroche en mode portrait ou paysage. Format du visuel : du A0 (80 x 120 cm) au A6 (10,5 x 14,8 cm). De nombreux modèles disponibles : cadre lumineux à LED, cadre alu sur pied, cadre sécurisé (avec ou sans clé), cadre étanche, cadre suspendu recto/verso, cadre pour vitrine, cadre clic-clac, etc.
  • La pochette d’affichage (cuir, bois, PVC, plexi) : produit à poser, à accrocher ou à suspendre. Format du visuel : du A3 (29,7 x 42 cm) au A7 (7,4 x 10,5 cm). Modèles : pochette adhésive, pochette antireflet, pochette à rabat, pochette magnétique (utilisation sur toutes les surfaces métalliques), pochette adhésive repositionnable à ouverture magnétique (insertion simplifiée du visuel), pochette perforée, etc.

Sans parler de bien des autres types de portes-affiches comme le présentoir, le chevalet, le stop trottoir, le pupitre porte-affiche, ou bien encore l'urne.Notons que ces produits peuvent être livrés avec un kit de montage, et être accompagnés de nombreux accessoires (vis de fixation, accroche, etc.).

Porte-affiche : matériaux de fabrication

Pour ce qui est des matériaux de fabrication des portes-affiches, vous en trouverez en :

  • Plexi.
  • Plastique.
  • Cuir.
  • Bois.
  • Carton.
  • PVC.
  • Métal (aluminium, acier, etc.).
  • Etc.

Attention ! Pour un affichage en vitrine ou en extérieur, prenez soin de choisir un porte-visuel fabriqué dans un matériau résistant aux rayons du soleil et aux intempéries. Le plexi et le PVC comptant parmi les matériaux recommandés pour un tel usage.

Intérêt des outils de PLV

La PLV (publicité sur le lieu de vente) permet à une entreprise de mettre en valeur ses produits et ses offres commerciales. Son objectif étant d'attirer des prospects sur le lieu de vente, et de favoriser l'acte d'achat.Parmi les outils de PLV, les plus en vogue figurent :

Notons que l'affichage PLV permet également à une entreprise de délivrer des messages et des informations à ses prospects.

Porte-affiches : qui en sont les utilisateurs ?

Les portes-affiches s’adressent à tout le monde. Ils s’utilisent en effet aussi bien dans un cadre privé qu’en milieu professionnel. Ainsi, dans les foyers, les affiches décoratives peuvent, par exemple, venir embellir les portes et les murs du salon et des chambres. Ils viennent aussi égayer les événements festifs (anniversaires, mariages, bals de promotion, etc.).
Mais les affiches peuvent également servir à promouvoir une activité ou une cause. Ainsi, en milieu professionnel ou associatif, les affiches et signalétiques, qu’elles soient à caractère publicitaire ou informatif, sont ainsi très présentes dans :

  • Les lieux de vente (boutiques, magasins et centres commerciaux, restaurants, hôtels, agences immobilières, agences de voyages, etc.).
  • Les sites ouverts au public (centres de loisirs, musées, lieux touristiques, etc.).
  • Les structures médico-sociales (hôpitaux, cliniques, cabinets médicaux, etc.).
  • Les établissements scolaires.
  • Les collectivités territoriales et les services publics.
  • Les milieux professionnels (comptoirs d’accueil, stands, salons professionnels, showrooms, etc.).
  • Les manifestations organisées par les milieux associatifs.
  • Etc.

Bref, les porte-visuels sont pratiquement utilisés par tous les secteurs d’activités et dans d'innombrables situations.

Comment choisir votre porte-affiche ?

Le choix d'un porte-affiche dépendra en grande partie de l'emplacement qui lui est dédié. Si certains produits sont à poser, sur le comptoir par exemple, d'autres par contre sont destinés à être accrochés ou suspendus. Tour d'horizon de quelques porte-visuels répartis par type d'emplacement.

Pour un affichage en intérieur

  • Porte-affiche à poser (sur la table, le comptoir, etc.) : chevalet de table, bloc plexi magnétique, présentoir de comptoir, pochette montée sur socle (plexi, bois ou aluminium), cadre porte affiche, etc.
  • Porte-affiche sur pied ou à poser sur le sol : panneau d'affichage, porte-kakémono, pupitre porte-affiche, présentoir, porte-kakémono, etc.
  • Porte-affiche mural : pochette perforée, cadre à LED, panneau mural lumineux à LED, etc.
  • Porte-affiche suspendu : pochette perforée, etc.
  • Porte-visuel pour affiche de porte : pochette porte-visuels, cadre porte-affiche, etc.

Pour un affichage en vitrine

  • Pochette porte-affiche.
  • Cadre lumineux à LED.
  • Kit porte-affiche suspendu par câble.
  • Etc.

Pour un affichage en extérieur

  • Panneau (vitrine) d'affichage.
  • Stop-trottoir.
  • Porte-kakémono.
  • Etc.

Bref, vous avez l'embarras du choix en matière de porte-affiche, quel qu'en soit l'emplacement final. Et comme chaque porte-visuel se décline, de surcroît, en de nombreux modèles, vous trouverez forcément chaussure à votre pied.

"category"
urne tombola plexi
Disponible
Urne de vote

Petite urne plexi

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Déclinaisons Modèle Référence prix Ajouter au panier

47,17 € TTC

39,31 € HT

Modèle : Petite urne plexi - 14 x 14 x 18,5 cm - Sans serrure

Référence : 400-327

Petite urne plexi - 14 x 14 x 18,5 cm - Sans serrure

400-327

47,17 € TTC

47,17 € TTC

- 0,00 € TTC

39,31 € HT

Voir le produit

56,44 € TTC

47,03 € HT

Modèle : Petite urne plexi - 14 x 14 x 18,5 cm - Avec serrure

Référence : 400-328

Petite urne plexi - 14 x 14 x 18,5 cm - Avec serrure

400-328

56,44 € TTC

56,44 € TTC

- 0,00 € TTC

47,03 € HT

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2 références
39,31 € HT 47,17 € TTC
null
"1"
Pied reglable pour cadre
Disponible
Cadres plastiques et accessoires

Pied reglable pour cadre

null
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10,06 € TTC

8,38 € HT

Modèle : Pied reglable pour cadre Noir - Hauteur 30 à 50 cm

Référence : 520-010

Pied reglable pour cadre Noir - Hauteur 30 à 50 cm

520-010

10,06 € TTC

10,06 € TTC

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8,38 € HT

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11,86 € TTC

9,88 € HT

Modèle : Pied reglable pour cadre Noir - Hauteur 50 à 95 cm

Référence : 520-011

Pied reglable pour cadre Noir - Hauteur 50 à 95 cm

520-011

11,86 € TTC

11,86 € TTC

- 0,00 € TTC

9,88 € HT

Voir le produit

13,43 € TTC

11,19 € HT

Modèle : Pied reglable pour cadre Noir - Hauteur 70 à 135 cm

Référence : 520-226

Pied reglable pour cadre Noir - Hauteur 70 à 135 cm

520-226

13,43 € TTC

13,43 € TTC

- 0,00 € TTC

11,19 € HT

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3 références
8,38 € HT 10,06 € TTC
null
"10"
Pied réglable pour cadre...
Disponible
Cadres plastiques et accessoires

Pied réglable pour cadre plastique

null
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Déclinaisons Modèle Référence prix Ajouter au panier

7,96 € TTC

6,63 € HT

Modèle : Pied réglable pour cadre plastique - De 30 à 55 cm

Référence : 519-134

Pied réglable pour cadre plastique - De 30 à 55 cm

519-134

7,96 € TTC

7,96 € TTC

- 0,00 € TTC

6,63 € HT

Voir le produit

8,99 € TTC

7,49 € HT

Modèle : Pied réglable pour cadre plastique - De 50 à 95 cm

Référence : 519-135

Pied réglable pour cadre plastique - De 50 à 95 cm

519-135

8,99 € TTC

8,99 € TTC

- 0,00 € TTC

7,49 € HT

Voir le produit

2 références
6,63 € HT 7,96 € TTC
null
"1"
Pieds en L + visserie pour...
Victime de son succès
Grille d'exposition

Pieds en L + visserie pour grille d'exposition métal noire éco

null
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Déclinaisons Modèle Référence prix Ajouter au panier

27,09 € TTC

22,57 € HT

Modèle : Pieds en L et visserie pour grille d'exposition métal noire éco

Référence : 519-141

Pieds en L et visserie pour grille d'exposition métal noire éco

519-141

27,09 € TTC

27,09 € TTC

- 0,00 € TTC

22,57 € HT

Voir le produit

1 référence
22,57 € HT 27,09 € TTC
null
"1"
View
Plastifieuse SPECTRA Fellowes A4
Disponible
Pochettes d'affichage

Plastifieuse SPECTRA Fellowes A4

null
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Déclinaisons Modèle Référence prix Ajouter au panier

153,96 € TTC

128,30 € HT

Modèle : Plastifieuse SPECTRA Fellowes A4

Référence : 517-124

Plastifieuse SPECTRA Fellowes A4

517-124

153,96 € TTC

153,96 € TTC

- 0,00 € TTC

128,30 € HT

Voir le produit

1 référence
128,30 € HT 153,96 € TTC
null
"1"
Pochette à plastifier dos adhésif
Disponible
Pochettes d'affichage

Pochette à plastifier dos adhésif

null
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Modèle : Pochette à plastifier dos adhésif - A5

Référence : 101-674

Pochette à plastifier dos adhésif - A5

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Modèle : Pochette à plastifier dos adhésif - A4

Référence : 101-675

Pochette à plastifier dos adhésif - A4

101-675

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0,78 € TTC

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Modèle : Pochette à plastifier dos adhésif - A3

Référence : 101-676

Pochette à plastifier dos adhésif - A3

101-676

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Modèle : Pochette à plastifier dos adhésif - A6

Référence : 101-677

Pochette à plastifier dos adhésif - A6

101-677

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"100"
pochette ventouse
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Pochette à ventouses grand format

null
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Déclinaisons Modèle Référence prix Ajouter au panier

9,06 € TTC

7,55 € HT

Modèle : Pochette à ventouses, coins arrondis - A3

Référence : 400-276

Pochette à ventouses, coins arrondis - A3

400-276

9,06 € TTC

7,55 € HT

Voir le produit

14,24 € TTC

11,87 € HT

Modèle : Pochette à ventouses, coins arrondis - A2

Référence : 400-278

Pochette à ventouses, coins arrondis - A2

400-278

14,24 € TTC

11,87 € HT

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2 références
7,55 € HT 9,06 € TTC
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"1"
Pochette adhésive à rabat...
Disponible
Pochettes d'affichage

Pochette adhésive à rabat antireflet

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Déclinaisons Modèle Référence prix Ajouter au panier

6,48 € TTC

5,40 € HT

Modèle : Pochette adhésive à rabat antireflet - A4 vertical

Référence : 417-124

Pochette adhésive à rabat antireflet - A4 vertical

417-124

6,48 € TTC

6,48 € TTC

- 0,00 € TTC

5,40 € HT

Voir le produit

6,48 € TTC

5,40 € HT

Modèle : Pochette adhésive à rabat antireflett - A4 horizontal

Référence : 417-125

Pochette adhésive à rabat antireflett - A4 horizontal

417-125

6,48 € TTC

6,48 € TTC

- 0,00 € TTC

5,40 € HT

Voir le produit

10,37 € TTC

8,64 € HT

Modèle : Pochette adhésive à rabat antireflet - A3 vertical

Référence : 417-126

Pochette adhésive à rabat antireflet - A3 vertical

417-126

10,37 € TTC

10,37 € TTC

- 0,00 € TTC

8,64 € HT

Voir le produit

10,50 € TTC

8,75 € HT

Modèle : Pochette adhésive à rabat antireflet - A3 horizontal

Référence : 417-127

Pochette adhésive à rabat antireflet - A3 horizontal

417-127

10,50 € TTC

10,50 € TTC

- 0,00 € TTC

8,75 € HT

Voir le produit

4 références
5,40 € HT 6,48 € TTC
null
"10"
Pochette magnétique en PVC...
Disponible
Pochettes d'affichage

Pochette magnétique en PVC antireflet

null
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Déclinaisons Modèle Référence prix Ajouter au panier

1,87 € TTC

1,56 € HT

Modèle : Pochette magnétique en PVC antireflet - A5 Vertical

Référence : 400-206

Pochette magnétique en PVC antireflet - A5 Vertical

400-206

1,87 € TTC

1,87 € TTC

- 0,00 € TTC

1,56 € HT

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2,35 € TTC

1,96 € HT

Modèle : Pochette magnétique en PVC antireflet - A4 Vertical

Référence : 400-204

Pochette magnétique en PVC antireflet - A4 Vertical

400-204

2,35 € TTC

2,35 € TTC

- 0,00 € TTC

1,96 € HT

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4,73 € TTC

3,94 € HT

Modèle : Pochette magnétique en PVC antireflet - A3 Vertical

Référence : 400-202

Pochette magnétique en PVC antireflet - A3 Vertical

400-202

4,73 € TTC

4,73 € TTC

- 0,00 € TTC

3,94 € HT

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3,60 € TTC

3,00 € HT

Modèle : Pochette magnétique en PVC antireflet - A4 Horizontal

Référence : 400-242

Pochette magnétique en PVC antireflet - A4 Horizontal

400-242

3,60 € TTC

3,60 € TTC

- 0,00 € TTC

3,00 € HT

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4,13 € TTC

3,44 € HT

Modèle : Pochette magnétique en PVC antireflet - A3 Horizontal

Référence : 400-240

Pochette magnétique en PVC antireflet - A3 Horizontal

400-240

4,13 € TTC

4,13 € TTC

- 0,00 € TTC

3,44 € HT

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6,56 € TTC

1,53 € HT

Modèle : Pochette magnétique en PVC anti-reflet Ecolabel (11x22cm)

Référence : 419-134

Pochette magnétique en PVC anti-reflet Ecolabel (11x22cm)

419-134

6,56 € TTC

1,53 € HT

Voir le produit

6 références
1,56 € HT 1,87 € TTC
null
"10"
Pochette à suspendre multi-usage verticale
Disponible
Pochettes d'affichage

Pochette multi-usage verticale à suspendre

null
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Déclinaisons Modèle Référence prix Ajouter au panier

4,49 € TTC

3,74 € HT

Modèle : Pochette multi-usage verticale - A4

Référence : 400-290

Pochette multi-usage verticale - A4

400-290

4,49 € TTC

4,49 € TTC

- 0,00 € TTC

3,74 € HT

Voir le produit

2,93 € TTC

2,44 € HT

Modèle : Pochette multi-usage verticale à suspendre - A5

Référence : 400-291

Pochette multi-usage verticale à suspendre - A5

400-291

2,93 € TTC

2,93 € TTC

- 0,00 € TTC

2,44 € HT

Voir le produit

2 références
3,74 € HT 4,49 € TTC
null
"10"
Pochette pliée en PVC...
Disponible
Pochettes d'affichage

Pochette pliée en PVC antireflet 2 perforations

null
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3,67 € TTC

3,06 € HT

Modèle : Pochette 2 perforations à suspendre - A3 Vertical

Référence : 400-222

Pochette 2 perforations à suspendre - A3 Vertical

400-222

3,67 € TTC

3,67 € TTC

- 0,00 € TTC

3,06 € HT

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2,17 € TTC

1,81 € HT

Modèle : Pochette 2 perforations à suspendre - A4 Vertical

Référence : 400-224

Pochette 2 perforations à suspendre - A4 Vertical

400-224

2,17 € TTC

2,17 € TTC

- 0,00 € TTC

1,81 € HT

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1,43 € TTC

1,19 € HT

Modèle : Pochette 2 perforations à suspendre - A5 Vertical

Référence : 400-226

Pochette 2 perforations à suspendre - A5 Vertical

400-226

1,43 € TTC

1,43 € TTC

- 0,00 € TTC

1,19 € HT

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3,76 € TTC

3,13 € HT

Modèle : Pochette 2 perforations à suspendre - A3 Horizontal

Référence : 400-260

Pochette 2 perforations à suspendre - A3 Horizontal

400-260

3,76 € TTC

3,76 € TTC

- 0,00 € TTC

3,13 € HT

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2,17 € TTC

1,81 € HT

Modèle : Pochette 2 perforations à suspendre - A4 Horizontal

Référence : 400-262

Pochette 2 perforations à suspendre - A4 Horizontal

400-262

2,17 € TTC

2,17 € TTC

- 0,00 € TTC

1,81 € HT

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1,43 € TTC

1,19 € HT

Modèle : Pochette 2 perforations à suspendre - A5 Horizontal

Référence : 400-264

Pochette 2 perforations à suspendre - A5 Horizontal

400-264

1,43 € TTC

1,43 € TTC

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1,19 € HT

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7,06 € TTC

5,88 € HT

Modèle : Pochette 2 perforations à suspendre - A2 Horizontal

Référence : 400-266

Pochette 2 perforations à suspendre - A2 Horizontal

400-266

7,06 € TTC

7,06 € TTC

- 0,00 € TTC

5,88 € HT

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7 références
3,06 € HT 3,67 € TTC
null
"10"
Pochette pliée perforée en...
Disponible
Pochettes d'affichage

Pochette pliée perforée en PVC incolore

null
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Déclinaisons Modèle Référence prix Ajouter au panier

1,23 € TTC

1,03 € HT

Modèle : Pochette pliée perforée en PVC incolore - A5

Référence : 400-611

Pochette pliée perforée en PVC incolore - A5

400-611

1,23 € TTC

1,23 € TTC

- 0,00 € TTC

1,03 € HT

Voir le produit

1,23 € TTC

1,03 € HT

Modèle : Pochette pliée perforée en PVC incolore - A6

Référence : 400-612

Pochette pliée perforée en PVC incolore - A6

400-612

1,23 € TTC

1,23 € TTC

- 0,00 € TTC

1,03 € HT

Voir le produit

2 références
1,03 € HT 1,23 € TTC
null
"10"